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CONTENT FOR TRAVEL PROFESSIONALS

Our content bank is a one-stop shop for busy travel professionals to find all the materials they need to market Iceland as a destination. We urge you to check in often and to use our resources and research products. The content bank includes images, videos, marketing materials, and much more.

Marketing material

Access our media database

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Iceland Academy

Wrap up warm and prepare yourself for a magical time in Iceland with our classes.  We will teach you the most essential things you need to know before visiting Iceland.

Iceland's Sustainability Saga

The Icelandic Sustainability Saga highlights our experience and efforts in various sectors, such as renewable energy, equality, fuller resource use, societal attitudes, and peace.

THE FOOD DESTINATION ICELAND

Get to know Iceland and its rich food culture, and learn about our culinary heritage and traditions in Iceland's distinct regions. Fresh and delicious!

From Game of Thrones

Filming destination Iceland

Iceland's dramatic scenery and expert production crews have recently played an essential role in many major films and television programs.

Utilize our research, insights, and statistics

Survey on perspectives of Iceland in core markets

A public survey about the international image and awareness of Iceland in core markets.

Perspectives of Iceland among the public in US, Canada, Denmark, UK, Germany and France, 2023

Perspectives of Iceland among the public in the US, UK and Germany, 2020

Perspectives of Iceland among the public in US, Canada, Denmark, UK, Germany and France, 2019

TRAVEL PROFESSIONAL SURVEY ABOUT ICELAND TOURISM

Surveys conducted by Visit Iceland are sent to around 5,000 foreign travel professionals who offer tours to Iceland.

January, 2023

June, 2022

January, 2022

Market Snapshots

Market snapshots include analysis of tourist profiles, traveler flows, transportation, and target groups from key markets for tourism in Iceland.  
They are updated regulary as data becomes available.

Market Snapshot Canada 2021

Market Snapshot China 2021

Market Snapshot Denmark 2021

Valuable insights

Reports and other perspectives with valuable insights for marketing Iceland as a destination.

Target groups for Icelandic Tourism

Determining target groups for Icelandic tourism is part of knowledge-building within the tourism industry and building a solid foundation for tourism in Iceland.

The Icelandic Tourist Board

The Icelandic Tourist Board issues a monthly report about "Tourism in Iceland" in figures. It also conducts surveys and collects data about tourism.

Statistics Iceland

Statistics Iceland issues monthly reports about tourism data such as the number of visitors and use of accommodation.