Tourist industry organisations

The goals of Promote Iceland are to help Iceland's good image and reputation grow, to support the competitive standing of Icelandic industries in foreign markets, and to attract foreign tourists and investments to the country. The marketing initative Inspired by Iceland is one of their bigger projects. 

Promote Iceland


Meet in Reykjavík is the official Convention Bureau for Reykjavík City and surroundings. Meet in Reykjavik provides destination information valuable to planners in the MICE industry through FAM-trips, site inspection, exhibitions and sales calls supported by our website and digital brochures. 

Meet in Reykjavík


The Icelandic Tourist Board is an independent authority under the Ministry of Industries and Innovation. Its activities are regulated through the Tourism Administration Act, with the overall authority in the hands of the Minister of Industry. The main tasks include: 

Granting licences and legislation
Domestic marketing
Quality issues — VAKINN quality system 
Research and statistics
Innovation and developement
Environmental issues 
Distribution of information

The Icelandic Tourist Board


Innovation Center Iceland encourages innovation and promotes the advancement of new ideas in Icelandic economy by providing active participation and support to entrepreneurs and businesses. Innovation is a prerequisite for diversity in the Icelandic economy and the basis of a strong competitive position of the economy. Innovation Center Iceland belongs to the Ministry of Industry, Energy and Tourism and operates according to the Act on Government Support for Technology, Research, Innovation and Industry (no. 75/2007). 

Innovation Center Iceland


Statistics Iceland is the centre for official statistics in Iceland. It collects, processes and disseminates data on the economy and society, including tourism satelite accounts.

Statistics Iceland


The Icelandic Tourist Industry Association (SAF) is the mutual venue of Icelandic companies operating in the field of travel and tourism.



Creative industries is a growing sector of the Icelandic economy. Find a list of creative centers working to promote relevant fields. 

Creative Centres


Government offices of Iceland and Icelandic ministries. 

Icelandic Saga & Heritage Association (ISHA) was founded in 2006 (then named Iceland Saga Trail Association). It is a forum for collaboration for those involved in heritage tourism in Iceland, especially regarding publicity, quality and professional standards.