What is Iceland and who is it for? Here you can find building blocks for marketing Iceland as a tourist destination, ongoing and previous marketing campaigns, marketing research and a checklist for photos in marketing.

Brand Focus

Building blocks for marketing Iceland as a tourist destination with messaging, stories, tone of voice, target group and more.

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Social Media and Campaigns

Check out our social media and marketing campaigns.

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Checklist for photos in marketing

Make sure you are marketing Iceland in a safe and responsible manner with this checklist for photos used in marketing Iceland.

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Destination Guide

A general presentation on Iceland, including a list of major towns and attractions.

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Regional Guide

Here you will find a guide on the regions of Iceland.

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Market snapshots

Market snapshots processed by Business Iceland with analysis on tourist profiles, traveler flows, transportation and target groups in seven key markets for tourism in Iceland.

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